Monday, December 7, 2020
Diffusion of Innovations Theory: Instagram
Everett Roger's Diffusion of Information Theory is designed to track the use of technology from its introduction to its inevitable decline. This theory can be applied to the use, growth, and development of an application such as Instagram for example.
First, the innovators to initially test the application weren't even testing Instagram itself, but its predecessor Burbn. It was not until October of 2010 that Instagram itself was released gaining 100,000 users in its first week of being active. The early adopters would come in December of that same year as Instagram rose to one million total users. The endorsement of this application by the early adopters allows the platform to grow even further and ultimately turning the early adopters into the early majority. The following September the early majority would then turn into late adopters as Instagram reaches 10 million monthly users. The effects of saturation began to set in as in April of 2012 social media giant, Facebook acquires Instagram for approximately $1Billion USD. Finally, we are at the point of maturation, where only laggards remain to discover this vastly popular application.
Source :
https://www.instagram.com/about/us/
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